[AZW] ↠ The Four Steps to the Epiphany: Successful Strategies for Products that Win | BY é Steven Gary Blank #2020


  • Title: The Four Steps to the Epiphany: Successful Strategies for Products that Win
  • Author: Steven Gary Blank
  • ISBN: 9780989200523
  • Page: 364
  • Format: ebook

  • The Four Steps to the Epiphany: Successful Strategies for Products that Win By Steven Gary Blank The bestselling classic that launched 10,000 startups and new corporate ventures The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures It was the first book to offer that startups are not smaller versions of large companies and that new ventThe bestselling classic that launched 10,000 startups and new corporate ventures The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones Startups search for business models while existing companies execute them.The book offers the practical and proven four step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly Rapid iteration, customer feedback, testing your assumptions are all explained in this book.Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you re thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.Essential reading for anyone starting something new.
    Steven Gary Blank
    Put to a vote, I might have been chosen least likely to succeed in my New York City high school class My path has taken me from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location s , and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.After 21 years in 8 high technology companies, I retired in 1999 I started my last company, E.piphany, in my living room in 1996 My other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence systems supplier, ESL and a video game company, Rocket Science Games.Total score two large craters Rocket Science and Ardent , one dot bubble home run E.piphany and several base hits.After I retired, I took some time to reflect on my experience and wrote a book actually my class text about building early stage companies called Four Steps to the Epiphany.I moved from being an entrepreneur to teaching entrepreneurship to both undergraduate and graduate students at U.C Berkeley, Stanford University and the Columbia University Berkeley Joint Executive MBA program The Customer Development model that I developed in my book is one of the core themes in these classes In 2009, I was awarded the Stanford University Undergraduate Teaching Award in the department of Management Science and Engineering The same year, the San Jose Mercury News listed me as one of the 10 Influencers in Silicon Valley.I also followed my curiosity about why entrepreneurship blossomed in Silicon Valley and was stillborn elsewhere It has led to several talks on The Secret History of Silicon Valley.In 2007 Governor Arnold Schwarzenegger appointed me to serve on the California Coastal Commission, the public body which regulates land use and public access on the California coast.I am on the board of Audubon California and its past chair and spent several years on the Audubon National Board I m also a board member of Peninsula Open Space Land Trust POST In 2009 I became a trustee of U.C Santa Cruz and joined the board of the California League of Conservation Voters CLCV.

    The Four Steps to the Epiphany: Successful Strategies for Products that Win By Steven Gary Blank

    Commentaires:

    Herve
    Although I had mentioned him in previous posts such as The Art of Selling and his Views on Entrepreneurship, I had never read Steve Blank s until now I just finished reading The Four Steps to the Epiphany and I must just say it is a great book.I will explain into some details his theory but the main reason I love this book is how he explains why founders are critical in all the decisions of the early phases of a start up Not the usual hire business people , but learn and become an expert until y [...]

    Brian
    4.0 Good stuff, helpful resource, especially for enterprise software Customer Development should be the focus, rather than blind execution of product development You ve got a product vision, so find your potential customers and cultivate them, learn from them Validate your vision, refine as appropriate Don t ramp up sales marketing efforts till you have a repeatable, proven process for selling and be sure it s repeatable for the mainstream market, not early adopters Know whether your entry is in [...]

    Федор Кривов
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    TarasProkopyuk
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    Eric Smith
    I am torn between giving this book five stars and giving it two it s an incredibly useful book to me personally and I wish I d read it years ago, but at the same time it is turgidly written, complex, encrusted with typos and amateurish editing, and it is applicable to a narrow audience However If you are a member of that audience entrepreneurs starting up a technology based firm, especially one doing business to business then it is incredibly useful, provided you can get through it and do what i [...]

    Sahar Hawamdeh
    Great book I recommend it to everyone starting a new business or working on getting their product out in the market It proposes a customer centered rather than a product centered approach, one I truly believe is the X factor in a start up success.

    Marwan
    provides fresh approach on how to find your customer through the customer development process it is a good read with the lean startup.

    Jeff
    A must read if you re going to start an organization or business Some takeaways In the early stages of start up, focusing on execution will put you out of business Instead, you need a learning and discovery process so you can get the company to the point where you know what to execute Before you can build and sell a a product, you have to answer some very basic questions 1 What are the problems our product solves 2 Do customers perceive these problems as important 3 How many customers do we need [...]

    Dan W
    An exceptional book that deserves its own category Rough in spots as it s from the author s keystrokes to your page You can quite literally take this book in hand and use it as a field manual on growing your business Mr Blank rightly points out within the starting pages that most business have failed before they even started, illustrates clearly why no amount of time or money will fix them, and what the successful approach is and how to use it Charts, graphs, and words with definitions you can [...]

    Harish Venkatesan
    This is the best book I ve read about starting a company, full of key insights about how startups differ from established organizations and the practical implications of how to run your business based on this core difference An in depth manual how to guide workbook all in one, the concepts in here are ridiculously valuable and will assist anyone interested in bringing a product to market and achieving the mythical product market fit This is the first book I recommend to people in startups entrep [...]

    Sarah Uhlfelder
    the startup, product launch, business planning BIBLE

    Igor Artamonov
    Step by step guide to running your company startup, with a lot of details about every moment

    Nguyên ngộ ngộ
    should be read with the lean starup at the same time.

    Vlad Caluș
    Good one for people starting their own company Focuses on the most basic things to do before even really start In my opinion, one of the basic books to read about entrepreneurship.

    Lori Grant
    A should read book on creating and building new products for knowledge workers and entrepreneurs.

    Yevgeniy Brikman
    A good book to learn how to develop, market, and sell products as a startup Makes a very convincing case for why the product development, marketing, and sales practices used in a big, established company will not work in a new venture trying to grab a foothold Reasonably clear guide on the proper way to do it in such an uncertain environment, including lots of great questions to ask yourself as a startup employee and your customers.Downsides to the book are that parts of it feel a little dragged [...]

    Petr Bela
    The book that has reached the recommended reading status at many entrepreneurship courses and coined the term customer validation needs no introduction Written by a Silicon Valley icon, serial entrepreneur and business professor at Berkeley and Stanford, it advocates that the secret formula to building companies, and new products in general, is finding who your customer is and what products do they actually need It s written as a methodical textbook, with chapters dedicated to individual topics [...]

    Giorgio Giuliani
    Good book about startups, it probably is the foundation of the Lean Startup movement It actually is an handbook that explains step by step what to do to successfully start and scale a company.Extremely suggested the first 2 steps, Customer discovery and Customer validation Here Steve B explains in details how to maximize the probability to reach PMFit the essence of the startup theory.The rest of the book is interesting but quite theoretical.

    Ferhat Culfaz
    Great manual for stating and running a start up business Great rules of thumb and details on how companies should be run and structured What differentiates this book from others is the focus on customer development and validation Too many focus on product development and rush to market into the wrong market type All explained in clear and simple prose.

    Luís Felipe
    timo livro para quem est a frente da estrat gia geral de uma nova startup.

    Arfan Ismail
    One of those books every start up CEO VP of Marketing needs to read.

    Douglas Sellers
    Your better off just reading the lean startup

    Robert Postill
    I ve taken a while to get to this book butI m glad I did This book is a greta recipe book for working with a startup It gives clear specific advice on the business of running a startup and provides necessary and valuable guidance for those people in charge of startups The book gets mentioned a lot in other people s work particular hat tip toThe Lean Startup and it s clear to see why The advice is clear and no nonsense I know it s not exactly the meat of the book but I did love the bibliography C [...]

    Peter
    Note These are personal notes instead of an actual review.It s currently my favourite book and one of the best ones I ve read I was not that amazed by the Lean Startup from Eric Ries, but I think this one is on a completely different level For me personally the best part of this book is the structure From the chapters and subchapters to actual content the flows very logically, in an engineering type manner You could even describe the book as a one big framework which dividends then into lower l [...]

    Kevin
    The main idea of the book, though not stated explicitly, is that scale up should happen at the right time after real customers have been found and validated, and the business model still makes sense with the information gathered from real customers The four steps are customer discovery, customer validation, customer creation, and company building Each step is meticulously described, complete with documents you should end up with, numbers of interviews, and so on.What Blank doesn t mention up fro [...]

    Max Nova
    For a first time entrepreneur, reading Four Steps to the Epiphany is like getting sucker punched in the chest, but in the best possible way Steve Blank rounds up all of those questions that you ve had floating around in your mind but were too afraid to ask, illustrates why failure to answer these questions means failure for your business, and shows you a clear path towards answering these questions and growing your company.I wish that I had gotten my hands on this book about 12 months ago becaus [...]

    Fran Toolan
    I thought this was one of the most pragmatic books any entrepreneur founder could possibly read Unlike most business books, this one is packed with step by step advice on how to start a company or even a new product or service Steven eloquently synthesizes everything I ve ever learned from 25 years in business in this book.I cannot recommend it highly to anyone who is starting a company, or in a position to start a new service within an existing company.Perhaps the most prophetic thing he says [...]

    Jeff Yoak
    This is a brilliant book.It is a theoretical description, roadmap and workbook for how to think about aspects of marketing, sales, business development and even engineering for a startup and how they differ from processes you should follow in a mature company It is a step by step process you can follow to do these things well written in a way that even an engineer can process and follow successfully.My own experience is in startups is that sometimes the early vision is so good that these things [...]

    Kaspars Purmalietis
    Would suggest to rather read this from the same author book show 1It s a newer book, where this one is summarised in the first 3 chapters, which in my opinion is enough This one is getting also a bit outdated, because this is already a historic book, that inspired a lot of other great books that came after, building on the ideas expressed in this one.Better reads would include Lean Startup book show 1 Business Model Generation book show 7 Hello, Startup book show 2 and already mentioned The star [...]

    Paul Noordhuizen
    I m the co founder of a cloud product startup and this absolutely is a valuable book for anyone starting something new For me the key insight is to release your product very early often and heavily invest your time in talking to potential customers, gathering feedback, truly understand their needs and pivot quickly when your hypotheses are invalidated This is essential in getting a good product market fit and customers love it when you really listen to them and do something with their feedback.A [...]

    • [AZW] ↠ The Four Steps to the Epiphany: Successful Strategies for Products that Win | BY é Steven Gary Blank
      364 Steven Gary Blank
    • thumbnail Title: [AZW] ↠ The Four Steps to the Epiphany: Successful Strategies for Products that Win | BY é Steven Gary Blank
      Posted by:Steven Gary Blank
      Published :2019-08-26T15:53:39+00:00